Your source for PR opportunities and inspiration for travel businesses I don't normally break my publishing cycle, but as I know I have quite a few glamping owners reading this newsletter, I couldn't resist sharing this journalist opportunity I just found: Lottie Gross @lottiecgross #JournoRequest incoming! Any #travel businesses changed their dog policies over the last few years to accommodate the increasing number of dog-owning travellers? For a Telegraph piece, email lottiecgross at gmail...
almost 2 years ago • 1 min read
Iden Insider: Your source for PR and marketing ideas and inspiration for the travel industry. This newsletter is normally sent bi-weekly on a Tuesday - but you may have noticed there's been a slight gap in posting frequency! If you've missed an issue, or want to look back through old posts, you can view them here Did someone forward this to you? Click to join Iden Insider Marks & Spencer isn't doing itself any favours lately. Not content with its legal battle with Aldi, it recently sent a...
almost 2 years ago • 2 min read
Iden Insider Your source for PR inspiration, advice, and opportunities Ignoring this advice from Jeff Bezos Amazon CEO Jeff Bezos is often quoted talking about how he's more interested in focusing on customers than competitors. But is he right? Clearly just focusing on your competitors isn't the right strategy, but here's why you should at least be aware of what they are doing from a PR / marketing perspective: See where competitors are getting press coverage. It's a great way of seeing...
almost 2 years ago • 2 min read
Iden Insider: Your source for PR and marketing ideas and inspiration for the travel industry. This newsletter is sent bi-weekly on a Tuesday. If you've missed an issue, or want to look back through old posts, you can view them here Did someone forward this to you? Click to join Iden Insider What does Greggs have to do with travel? Flicking through the travel section of the Sunday Times a few weekends ago I was surprised to see a feature all about Greggs - more famous for sausage rolls than...
about 2 years ago • 1 min read
Iden Insider Your source for PR inspiration, advice and opportunities If you've missed an issue, read previous updates here Be Purposeful, not performative Tomorrow (8th March) is International Women's Day and I fully expect companies to be posting platitudes celebrating the women at their companies. A word of warning, if your company doesn't walk the walk as well as talk the talk, you may be better looking inwardly first to address any issues and acknowledging you still have work to do when...
about 2 years ago • 2 min read
Are you using one-dimensional copy when describing your glamping site? Whether it's on your website or social media content, so many travel businesses are making the same mistake. Let me give you an example using the below picture of a campsite: Our glamping pod sleeps two adults and is situated in the forest by a river. It's informative but not exactly inspiring. Would reading the above make you want to book your stay? How about if you saw the same picture but read the text below: Escape to...
over 2 years ago • 2 min read
