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Be purposeful not performative
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Be Purposeful, not performativeTomorrow (8th March) is International Women's Day and I fully expect companies to be posting platitudes celebrating the women at their companies. A word of warning, if your company doesn't walk the walk as well as talk the talk, you may be better looking inwardly first to address any issues and acknowledging you still have work to do when it comes to equality. Last year the Gender Pay Gap bot was in full force which led to some embarrassing moments for companies. You can expect media to be following the Gender Pay Gap bot very closely for potential stories. https://twitter.com/paygapapp
Useful ToolsResize images easily Normally one of my biggest gripes is having access to a large image headshot so it's always a bonus when a client sends me a headshot that's more than 1mb in size. Occasionally it means I'll get sent an image that's 10mb in size, which while amazing to have on file, might be a bit large to share over email. So in those cases TinyWow is a great little tool that helps you resize images quickly.
Journalist OpportunitiesFreelancer Nicholas Fearn is looking to speak to senior IT leaders at non-tech companies. Details on the Tweet below:
EventsAdvertising Week Europe, Tue 16 – Thu 18 May, London https://europe.advertisingweek.com/about/ AwardsDigiday Awards – early deadline – April 27th https://digiday.com/awards/digiday-awards/
--- Hope you enjoyed the round-up and as always please do share any feedback on what you like / dislike so I can bear it in mind for future editions. You can leave anonymous feedback here - https://forms.gle/GCbzebibTcH46wd39 Thanks, Karolina Ps. If you're looking for PR, social media or content writing support, here's how I can help:
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Iden Marketing, St Martin's On The Hill, Cranbrook Road, Staplehurst, Kent, TN12 0ES |
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Iden Insider Your source for PR inspiration, advice and opportunities You've written an amazing piece of content. In your mind, your perfect prose is worthy of a Pulitzer Prize, but it's not engaging anyone. In today's newsletter, we're looking at something called the Flesch-Kincaid scale and how it can make your content better. In case you don't know, the Flesch-Kincaid scale was developed to reveal the reading grade level of a piece of content. Before the 1940s the majority of...
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Iden Insider: Your source for PR and marketing ideas and inspiration for the travel industry. This newsletter is normally sent bi-weekly on a Tuesday - but you may have noticed there's been a slight gap in posting frequency! If you've missed an issue, or want to look back through old posts, you can view them here Did someone forward this to you? Click to join Iden Insider Marks & Spencer isn't doing itself any favours lately. Not content with its legal battle with Aldi, it recently sent a...