Iden Insider Your source for PR inspiration, advice and opportunities You've written an amazing piece of content. In your mind, your perfect prose is worthy of a Pulitzer Prize, but it's not engaging anyone. In today's newsletter, we're looking at something called the Flesch-Kincaid scale and how it can make your content better. In case you don't know, the Flesch-Kincaid scale was developed to reveal the reading grade level of a piece of content. Before the 1940s the majority of...

Iden Insider: Your source for PR and marketing ideas and inspiration for the travel industry. This newsletter is normally sent bi-weekly on a Tuesday - but you may have noticed there's been a slight gap in posting frequency! If you've missed an issue, or want to look back through old posts, you can view them here Did someone forward this to you? Click to join Iden Insider Marks & Spencer isn't doing itself any favours lately. Not content with its legal battle with Aldi, it recently sent a...

Iden Insider Your source for PR inspiration, advice, and opportunities Ignoring this advice from Jeff Bezos Amazon CEO Jeff Bezos is often quoted talking about how he's more interested in focusing on customers than competitors. But is he right? Clearly just focusing on your competitors isn't the right strategy, but here's why you should at least be aware of what they are doing from a PR / marketing perspective: See where competitors are getting press coverage. It's a great way of seeing...