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Why is Greggs in a travel feature?
Iden Insider: Your source for PR and marketing ideas and inspiration for the travel industry. This newsletter is sent bi-weekly on a Tuesday. If you've missed an issue, or want to look back through old posts, you can view them here Did someone forward this to you?
What does Greggs have to do with travel?Flicking through the travel section of the Sunday Times a few weekends ago I was surprised to see a feature all about Greggs - more famous for sausage rolls than being a tourist destination. Using different Greggs outlets as the lead, the feature looked at various cities with their tourist attractions and recommended places to stay. You can read it via the link below (paywall) Taking a lesson from Greggs, it's another reason why you shouldn't just target travel writers for your stories. Is there another angle you could be taking that might get you featured in a different section of the paper? Opportunities The Telegraph's travel features editor is back from maternity leave. She posted on Twitter that she's officially back at her desk. Get in touch with ideas before she is inundated!
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Iden Insider: Your source for PR and marketing ideas and inspiration for the travel industry. This newsletter is normally sent bi-weekly on a Tuesday - but you may have noticed there's been a slight gap in posting frequency! If you've missed an issue, or want to look back through old posts, you can view them here Did someone forward this to you? Click to join Iden Insider Marks & Spencer isn't doing itself any favours lately. Not content with its legal battle with Aldi, it recently sent a...