Are you using one-dimensional copy when describing your glamping site? Whether it's on your website or social media content, so many travel businesses are making the same mistake.

Let me give you an example using the below picture of a campsite:

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Our glamping pod sleeps two adults and is situated in the forest by a river.

It's informative but not exactly inspiring. Would reading the above make you want to book your stay? How about if you saw the same picture but read the text below:

Escape to our idyllic forest retreat. Hear the rustle and crunch of the leaves underfoot as you walk through our beautiful woodland to reach our luxuriously appointed wood cabins with everything you need for an amazing stay. Inside you'll find a soft cosy sofa - ideal for catching up with a good book and a generous double bed. The en-suite bathroom boasts a fantastic monsoon shower and complimentary toiletries.

In the morning, picture yourself relaxing on the deck as you enjoy your morning breakfast or coffee with a friend or partner. Breathe in the fresh country air while you watch the surrounding nature from your elevated vantage point above the tranquil river that trickles through the woodland as birdsong fills the skies above.

Did you notice anything about the text in particular? I'll give you a hint, I tried to use all five senses in the description. The sights, sounds, smells, touch and taste. I also used 'you' in the copy to try and draw the reader in and get them to imagine themselves at the glamping pod. If they've mentally 'moved in' it's more likely they'll take the next step by booking their stay.

If you want more advice like this, why not consider joining my new Boost Your Bookings Course? It's currently available at an early-bird rate but only if you book before the end of November. The course starts in January.

Opportunities

• Alongside my paid for subscriptions for journalist requests, I often search the #journorequest hashtag on Twitter for opportunities. Given what's been happening recently at Twitter it may not be a viable option for much longer. So, with that in mind, I've set up a new group on an app called Guild. It's a small group right now as it was only created yesterday but hopefully in time it will grow. Current members include a travel journalist from The Sun.
• It's free to join and the link is below if it's of interest: https://guild.co/groups/5856/travel-journorequests?uid=e838417c5b ​

Thanks,

Karolina

PS.

If you're looking for PR, social media or content writing support, here's how I can help:

• Iden Insight call: Need some marketing help or to brainstorm the answer to a particular problem? Let's get on a call together and come up with a solution. Price: £350 / $390
• Monthly Press Opportunities: Don't want a fully retained PR service but would like relevant opportunities to comment flagged for you as and when? Priced at £25 the PR boost monthly membership will email you each time there's a new opportunity and support you with putting together a strong pitch.
• Done For You: I'm now fully booked for one-to-one consultancy until Jan 2023.
• Boost Your Bookings Course: Open for enrolment. Early bird discount closes at the end of November. https://boostyourbookings.thinkific.com/courses/boost-your-guest-bookings​

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Connect with me

If you want to connect with me on social, you can find my handles below:

​www.instagram.com/travel.marketer.iden

​www.instagram.com/karolinathrossell

​https://www.linkedin.com/in/karolinathrossell